A triumphant year for Mitsubishi Canada in 2024
A triumphant year for Mitsubishi Canada in 2024
Posted on January 29, 2025
A triumphant year for Mitsubishi Canada in 2024
Mitsubishi had some great news to share with everyone following the receipt of its 2024 annual sales results in Canada. In fact, the past calendar year has proven to be an exceptional one for Mitsubishi Canada, with record sales and strong growth.
The Japanese brand has continued to earn the trust of Canadian consumers with innovative models like the Outlander PHEV, which continues to be a top choice, as well as solid values like the Eclipse Cross and RVR.
Impressive numbers for 2024
With 38,921 vehicles sold, Mitsubishi recorded a 9% increase over 2023, marking a historic milestone as a specific model has surpassed 10,000 sales in a single year for the first time. The Outlander PHEV, the leader of the range, has enjoyed unparalleled popularity with 14,290 units sold, an incredible increase of 44% in one year. This model now represents more than 36% of Mitsubishi’s total sales in Canada.
Canada, a strategic market for the Outlander PHEV
Since its launch in 2018, the Outlander PHEV has become a must-have in Canada, which is the leading global market for this vehicle. This success is a testament to Canadians’ growing appetite for fuel-efficient and versatile transportation solutions.
In addition to the Outlander PHEV, the regular version of the Outlander has also helped solidify the brand’s position in the SUV segment. With its contribution, Mitsubishi has managed to sell more than 23,000 Outlanders in Canada in 2024, an extraordinary result. The Outlander, all trims combined, accounts for 60% of the brand’s sales in Canada.
A Forward-Looking Strategy
The year 2024 was also marked by strategic initiatives. Mitsubishi Canada opened its 97th dealership and globally, the brand launched the “Momentum 2030” plan, which is based on key areas such as electrification, lineup renewal, sales modernization and strengthening dealer partnerships.
As Mitsubishi prepares to launch a refreshed Outlander for 2025, the future looks bright for the brand, which continues to strengthen its position as a leader in electrification and plug-in hybrid innovation.